Too often we over simplify complex processes. Equally often we make some things more complex than they are.
We
avoid that clash of concepts by knowing what's complex naturally and
what's not. Think of how easy our life is when we take a moment to read a
manual before using the gizmo we bought to make life easier.
Yep. I'm a 'real man' and I read manuals!
We
venture into the unknown when starting something new to us. Our chance
of success is greater when we learn how to take first steps before we
run.
Doesn't that make sense?
Fear of failure often keeps us from taking a first step to success.
I
remember a track and field coach replying to the question, "How do you
teach young athletes to high jump over a bar higher than their head?"
His reply was, "I tell them to throw their heart over the bar and the body will follow."
Sure, there's more to it than that. You have to know the proper approach to the take off point.
The high jumper has many exercises to strengthen his body. There are also mental exercises to block out everything but the task.
There's more to it than 'throwing the heart over the bar'. There is much more to know.
But without the belief - tossing hearts over bars - we're mechanical, not fully mentally and emotionally invested.
My
checkered past includes managing customer support for a small
technology company. I won't bore you with tales of inept customers, but I
will say we solved many of the "it doesn't work" issues by asking if
the unit in question was plugged into an electrical outlet.
A favorite saying of mine is, "What you know gets you started. What you do not know puts you out of business."
With
that in mind here is the first of my 3 words determining online
business success. As you read you'll quickly understand they are easily
applied to most things in life.
Word #1
Learn
No
matter what your business experience, or Internet acumen - you are
starting something new. And it helps to learn which side of the horse is
best for climbing into the saddle.
What is it exactly you intend
doing online? Are you going to be a blogger, affiliate marketer, trainer
and coach, a seller on Amazon or eBay?
Just because you are
familiar with doing some stuff online, you most likely don't know enough
to avoid the traps many Internet business newbies encounter.
Learn
When
advising people over the years who want to start their first business I
suggest buying an hour of time with a good business attorney. Spending a
few hundred dollars to learn what a brick and mortar business needs to
do to be legal often save thousands of dollars and hours of grief along
the way.
My next brick and mortar business startup advice is
buying an hour or two of a good CPA's time. Go in with your business
plan and pro forma financials. Let the pro tell you if what you intend
is actually viable financially.
My advice to people wanting to
start an online business is to take time to learn the various methods
allowing that. Pick one and find the most successful people doing it.
Reach
out to them. If they have a training program, buy it. If they offer
information by email or RSS - sign up. If they host webinars - attend.
Simply, learn what you do not know before walking into the minefield where 97% of people failing online blow up.
Word #2
Patience
A human failure is expecting too much too soon.
Those
who've read Malcolm Gladwell understand the 10,000 hour theory.
Gladwell believes, as do I, that it takes 10,000 hours of experience to
make someone more than competent at their craft.
He cites The
Beatles and the time they spent in small Hamburg, Germany clubs honing
their craft. John, Paul, George, and Ringo performed hour after hour in
the worst conditions before redefining popular music in the 1960's.
You've
read of Edison's 10,000 failures before success inventing the light
bulb. He had 10,000 reasons to quit. But he is quoted as saying, "I
learned 10,000 ways how not to invent a light bulb."
Don't be like the new farmer who pulls up the carrots to see how they are growing.
A word of advice for a 'Newbie' is
Patience
Only
the earth turns from dark to light in 12 hours or less. Building an
online business is a delicate process. Your ledger will not go from red
to black in a day.
It may take months to get your first sale or
client. Some opportunities deliver results faster than others. The goal
is to build a sustainable business creating customers and income for the
long haul.
But all beginnings are fraught with pitfalls and you have to trust your guide.
The point is: do not give up. Be patient.
Choose a good niche. Get solid training. Implement the recommended steps on the recommended schedule.
Rinse & repeat - success will come.
Word #3
Focus
Do not lose sight of your goals. I sign off emails with: 'Goals are dreams with deadlines.'
That's
a quote from Jim Rohn, an entrepreneur, author and motivational
speaker. Sadly Rohn died a few years ago. Recordings of his speeches and
motivational programs are available on Amazon.
Too many people cheer for your failure. Some are jealous, others are just mean.
Ignore them. Write your plan on a pad. Do not use the computer.
I
believe nothing is real unless it is in writing. For me writing
something by hand is more affirmative than keying it into a computer
program.
Make your goals part of your DNA. Never lose focus of your plan, what you desire most, and how you intend achieving success.
Don't
be distracted by glitter. A lesson I offer people using video to
promote their business is to register their primary URL as dot TV, like
this: MyUniqueAndWonderfulBusiness.TV
Then they post their
business boosting videos on that site. Viewers see them on a clean site
with no right column distractions like you find on YouTube.
We're
easily distracted. Like other animals humans look around. With eyes
positioned to see forward we turn our heads toward sounds we hear or a
flash in our peripheral vision.
But we're hunters by nature and
our forward field of sight allows us to focus on the prey. Train
yourself to mentally stay focused on the next step toward your goal.
Your
business prey is the goal - the sale - the next step in your funnel. Be
like a stalking beast in nature films... do not take your eyes off the
prize.
Bonus Word
Associate
It's proven that successful people associate with successful people. It's a fact that you become what you think of most.
Hang out with people who've attained the success you seek. Learn from them. Learn to think like them.
Successful
athletes develop muscle memory. Your job is to develop cognitive
associative memory. Develop the mental means to automatically stay on
course.
Ever hear the saying, "You are what you think?" Yes, and you are what you eat. Only you are responsible for the person you are.
And do not confuse success with merely how much you have compared to the other guy.
Success is how far you progress from where you started.
Some
believe you embed in your subconscious your last thoughts before going
to sleep. Over time those thoughts dominate your subconscious.
Teach yourself to focus on your goal as you fall asleep. Associate that goal with what you enjoy most.
Find
a suitable Meetup or other method of associating with successful
people. Talk to them. Get to know them. Listen to them. Learn what they
do when they're not working.
Model your life after lives of successful people.
Read books about successful people.
Study them.
Build your desire to be successful - in your chosen niche and manner.
People wanting success in Donald Trump's business area need to learn from him and follow his success factor.
Who's the Donald Trump in your niche? Find that person. Reach out to that person. Associate with that person and their ideas.
Conclusion
Learn, patience, focus and associate are my success words.
I learned to sail a boat before first setting out.
I became patient after rushing things and failed.
My nature is to focus on tasks at hand.
My Dad taught me to hang out with people already where I wanted to be.
If you want online business success remember my success words.
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