Effective or Irritating: The Use of Pop Windows in Internet Marketing

A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up one would try and close them out before another one came. This is precisely why we have seen the decline in the use of pop-up windows on the Internet today; surfers simply do not even look at the pop-ups anymore. They close the windows out before even reading the ad.
Very often, a surfer will even leave your site if there are too many pop-up ads. They simply do not want the hassle of closing those windows while trying to obtain the information that your site has to offer. This information, while valuable, is not as valuable as the surfers time. Studies have shown however, that even with these set backs, pop-up windows are still an effective method of Internet marketing.
Is there some way that pop-up windows can be less irritating and still be effective? Yes! What if the pop ad were seen upon exiting your site instead of entering? This would allow the surfer to obtain the information that they need from your site, feeling that they were able to come and go quickly without being hassled by other ads and offers all the while making the surfer happy. You have left the surfer with a positive attitude and therefore are more likely to respond to the pop advertisement. This is being accomplished more and more by using what is being called pop-under windows. When the surfer comes to your site, the ad is opened discretely behind the your web page. Then, upon leaving your site, after obtaining all the information that they need, will see the ad and therefore be more likely to respond. Since the surfer has the information, he has achieved his objective and is now open to do other things; ideally respond to the pop under advertisement.
Not all pop-windows are created equally. There are some things that you can do to make your pop-windows, whether pop-up or pop-under more effective. The pop-window should be easy to "escape" from. If the surfer does not want to see the add, but has a hard time closing it out, they will likely become frustrated and could leave your site all together. You should either use a button that will allow the surfer to close the window or be sure that the "x" is easily visible. Another good idea is to use a script that utilizes cookies. Cookies will prevent pop-windows from overloading the surfer since you can decide the frequency of the pop-windows, rather than each time a page is opened. Also be sure that there is no more than one pop-window per page.

 When creating a pop-window, you will be asked to fill out a short information form, select the length of cookies, and choose the layout of the pop-window. When choosing the design of the pop-window, you can increase the effectiveness by creating a large headline that includes benefits that will be most appealing to the customer. You should also consider using incentives and lastly do not ask the customer to read a long and drawn out advertisement. Keep the message simple yet powerful and your pop-ads will be sure to generate profits for your site.

How To Attract Prospects To Your Business Magnetically

 A magnet has the properties to attract certain metals, and a magnetic person has the qualities, talents, or skills to attract others in a magnetic like manner.
In the world of network marketing, how can someone acquire that type of personality, how can someone become a magnetic sponsor, and develop a large base of customers using magnetic like attributes?
Before I answer that question, read this quote:
"Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes - NOT information about drills!" - Perry Marshall
There is a lot of meaning behing this quote, but in a few words it contains the secret to becoming a highly successfull magnetic sponsor.
Would you rather spend $200 bucks on a drill, or first get free or inexpensive information to learn how to operate that drill properly and effectively? If you are like me, I am sure you would first learn more about how you can make a good hole with this tool before making that kind of purchase.
Would you rather buy from a salesperson who insists that his/her drill is the best tool for what you want to do? I wouldn't. Because I don't like to be sold, and I don't like people to pitch their sales number on me.
Would you rather buy from a person who gave you free information or inexpensive information on how to properly operate, and get the best results from that tool, and who did not try to pitch a drill on you?
Again, if you are like me, you would buy from a person who first took the time to educate you on how to make that hole proper. In your mind, this person is an expert in his/her field, he/she knows what he/she is talking about. So you sell yourself on buying that drill from him/her.
This is what many network marketers keep doing, they keep pitching their opportunities on their family, friends, relatives, and get all hyped up on the net, on their ads, and every one they encounter. But guess what? People do not care about your business opportunity, what they care about is a solution to their problems. In other words, you did not buy a business opportunity (drill) because you wanted one. You wanted a solution (hole) for more free time to spend with your family, be your own boss, earn a living online, or get rich, etc..
So, what you need to do instead of pitching your opportunity to your prospects, is to sell them inexpensive or give away free information that shows how to solve problems - how to drill that "hole."
If you can show them how to make that "hole", your prospects will come to the conclusion on their own without you pounding hard on them that they need a drill from you. Why? Because you gave them free knowledge or inexpensive information on how to accomplish their goal, and therefore earning their trust in you.

How To Choose An Internet Marketing Niche And Quickly Dominate It

 In a recent interview with Tellman Knudson for the List Crusade program, Shawn Casey revealed how to choose an Internet Marketing niche and crush your competition.
(Note: To access Shawn Casey's complete audio interview for free, see end of article)
Shawn's background as an attorney, author, publisher, company owner, corporate executive, public speaker, and teacher makes him uniquely qualified to show you how to be a success in Internet Marketing. Shawn is recognized one of the leading financial experts in the world. He is credited with making and saving thousands of people millions of dollars because of the valuable information he provides.
Listen closely to what Shawn has to say:
"Let's say you know something about rose gardening. You love rose gardening. You're probably an expert at it, even though you don't realize it, because this is your passion.
Your marketplace would be other people that are interested in rose gardening. You can create a report, audio, video... something that is valuable information about rose gardening... maybe how to prune them...how to do something. I don't know much about rose gardening, so I don't specifically know what that would be.
Then you go find the people who have traffic with people coming in looking to buy roses, information about how to care for their roses, what roses to plant, where to plant them, how to trim them, how to cut them, and all that cool stuff that people do.
You then go to those people who are driving in traffic and acquiring subscribers. You say to them, 'Listen, I've got this information that is of value to your visitors. So when you offer it to them, Mr. Rose Grower, you're going to be a good guy. You're giving them free information that they'd otherwise have to go down to the garden store or Home Depot and give money for. You're giving it away free. That's going to help you out and help your creditability, make your customers like you better, make you seem like a nice guy, and help you build your list.'
In turn, you get a little good will, good karma, some subscribers, and potentially customers. Obviously, you don't need to tell them this. This is just something for them to figure out. They're distributing your product that leads them back to your website so that they might buy from you. This doesn't hurt them at all because you're not competing with them directly.
Using this method, we piggyback on that related market because we provide the information, while they provide the product."
In the List Crusade interview, Shawn also revealed:

• How to ethically cheat building your list fast and cheap by leveraging your resources
• Two steps to quickly become the acknowledged expert in any niche
• Is banner advertising dead?
• Get paid to build your list for free
• What is the one secret way to test your website for less than $30?

As you read Shawn's secrets of how to quickly achieve success in any niche, you begin to realize the tremendous potential and knowledge you already possess. So the only question is, will you take the next step and take action today?

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