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lundi 27 juillet 2015

Over the past five years, the need for internal communication has transformed considerably. Earlier, the role of an internal communication manager is to manage all the communication activities in the company. In other words, the internal communication manager makes sure that the information is distributed to everyone. But now the scenario has changed with the introduction of enterprise social networking and intranet. As a result, an internal communication manager's role has worn the hat of executive community manager who works on improving employee engagement and productivity.
It appears like internal communication professionals have identified the new set of communication tools. A recent survey conducted by Cisco found that about 90 percent of the employees have used their personal phones for official communication.
BYOD abbreviated as 'Bring Your Own Device' is the movement that initiated the shift to mobility in the workplace. Now that several organizations have implemented a BYOD policy and employees are allowed to bring their own mobile phone to use for work-related tasks, those organizations are gaining benefits. The popular company 'Flurry' has recently expressed that use of productivity applications at the office has increased to 120 percent since 2013. The employees are finding new ways to use mobile as a tool to enhance efficiency and to stay connected with co-workers to get responses at a faster pace.
So, what is the ideal response of a communication manager to this trend? It implies that your employees are already using their own mobile devices to communicate for official communication. And if you can create mobile strategies for internal communication, undeniably you can lead the trend. In addition, you may reach the employees with instant messages and get responses immediately as most of the employees carry mobile phones with them wherever they go. Well, how to include Enterprise Mobile Messenger in your company's internal communication strategy? Here are some tips for you.
1. Create chat groups & add members. Create a chat group for your leadership team and local office you work closely with. Share the important information including updates, new initiatives, and feedback.
2. Share links to online content. . With the help of mobile messaging, drive workforce traffic to the digital content. A quick tip is to create the documents in mobile-compliant applications such as Box, One Drive or DropBox to make sure employees have a nice experience reading them on smartphones.
3. Send photos and images. Pictures are a great way to convey thoughts and ideas. Rather than sending an email about what's happening off-site, send snaps as it is going on.
4. Conduct a poll for opinion collection. Enterprise chat applications help you know the opinions of the employees. Simply create an opinion poll and post the message to everyone in your company to get views of the employees instantly.
5. Send instant mobile notifications. If you want to communicate a message to everyone like a key policy update or crisis, just broadcast a mobile notification to know exactly how many have read your message.

Article Source: http://EzineArticles.com/9081047

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