If you are an information technical professional and want to
offer your services or guidance in your technical field, you will need a
squeeze page to solicit your potential customers on the web. Of course,
this applies to anyone doing business on the web.
A squeeze page is usually an HTML web page that stands alone and has the explicit purpose of attracting visitors to take up your offer of maybe a newsletter or even become a part of a mailing list that will offer future products associated with your niche.
This kind of internet document is mostly composed of quick descriptive lines of text - often referred to as bullet points - and short bursts of copy that attempts to compel the visitor to take up the offer. More recently, video seems to be the choice of many online marketers to call out to visitors.
If you are considering the construction of an exclusively text-based squeeze page you need to consider the inclusion of components such as a headline, an opt-in box, a couple or more bullet points, and one or two short paragraphs. All of these components should be visible to the visitor without the need to scroll down the page.
You could also consider having an opt-in page with graphics along with some kind of header and footer. Or maybe other graphics portraying an eCover that you are rewarding your reader for the option of choosing your offer.
The first thing you need to do is create an HTML page in a basic format. This can be accomplished by using a commercial web page program or a free, open source version, found at various locations on the internet.
If you are familiar with HTML coding you can do this yourself or outsource the work to a freelancer. The specifications for this kind of web page, spelled out here, will apply regardless of which method you choose to actually construct it with.
The color you use for your background is entirely up to you. But you should keep in mind that very bright colors often contrast with a pleasing design and may appear as too glaring to some.
Try to avoid a dark colored background for the placement of your text because there may not be enough contrast making it difficult to read. The best approach would be to create a white background table and then move all the graphics and descriptive text inside your table.
Using your chosen HTML creation method go ahead and create a table and set the background to white. Check several references on the web for determining the best size to make your table.
Most references vary in stating the best size because there are various screen resolutions operating on the internet. This includes the variances introduced by mobile phone platforms. Use your best judgment after reading these information sources and maybe even consider testing your table-size choices on various platforms which you could locate at public libraries or similar location.
The remainder of your squeeze page information can now be placed inside this table. Now is the time to consider including bullet points or an appropriate video, some copy, and don't forget your headline along with your opt-in box (the code for this will be available for you when you set up your autoresponder).
If you have decided to give away a report to receive a subscribers email address, you could include the eCover graphic that you either made yourself or hired a graphic designer to produce.
It is important that your headline causes your visitors to want to sign up to begin to receive information concerning your offer.
Lets say you are offering an 8-page report on the avoidance of database design mistakes that could jeopardize your project and maybe your career, your headline might be:
"Are you aware that by avoiding these simple coding mistakes - You will be assured of a better chance of success? By following the advice in this eye-opening free report you can avoid failure and even dismissal from your project or employment!".
Now is a good time to add some short text that entices the reader to think more about your offer. This can be a paragraph or maybe two of text or even quick bullet points that describes what it is that you are giving away free.
At this point in your page construction procedure you can create a list in your autoresponder and copy the code from the designated area. To complete this task, just paste the code for the form into the HTML area.
You have now reached the conclusion of building you squeeze page. Now you need to test it. So, save the file and upload it to its proper location and begin sending some traffic to it. Check all of the expected outcomes including the test-email address captured by your autoresponder.
This new landing page - that you have carefully created - can also substitute as a lead into your affiliate marketing products. Your effort has multiplied your future possibilities of use since you can now conduct any number of AdWords campaigns with this same squeeze page.
A squeeze page is usually an HTML web page that stands alone and has the explicit purpose of attracting visitors to take up your offer of maybe a newsletter or even become a part of a mailing list that will offer future products associated with your niche.
This kind of internet document is mostly composed of quick descriptive lines of text - often referred to as bullet points - and short bursts of copy that attempts to compel the visitor to take up the offer. More recently, video seems to be the choice of many online marketers to call out to visitors.
If you are considering the construction of an exclusively text-based squeeze page you need to consider the inclusion of components such as a headline, an opt-in box, a couple or more bullet points, and one or two short paragraphs. All of these components should be visible to the visitor without the need to scroll down the page.
You could also consider having an opt-in page with graphics along with some kind of header and footer. Or maybe other graphics portraying an eCover that you are rewarding your reader for the option of choosing your offer.
The first thing you need to do is create an HTML page in a basic format. This can be accomplished by using a commercial web page program or a free, open source version, found at various locations on the internet.
If you are familiar with HTML coding you can do this yourself or outsource the work to a freelancer. The specifications for this kind of web page, spelled out here, will apply regardless of which method you choose to actually construct it with.
The color you use for your background is entirely up to you. But you should keep in mind that very bright colors often contrast with a pleasing design and may appear as too glaring to some.
Try to avoid a dark colored background for the placement of your text because there may not be enough contrast making it difficult to read. The best approach would be to create a white background table and then move all the graphics and descriptive text inside your table.
Using your chosen HTML creation method go ahead and create a table and set the background to white. Check several references on the web for determining the best size to make your table.
Most references vary in stating the best size because there are various screen resolutions operating on the internet. This includes the variances introduced by mobile phone platforms. Use your best judgment after reading these information sources and maybe even consider testing your table-size choices on various platforms which you could locate at public libraries or similar location.
The remainder of your squeeze page information can now be placed inside this table. Now is the time to consider including bullet points or an appropriate video, some copy, and don't forget your headline along with your opt-in box (the code for this will be available for you when you set up your autoresponder).
If you have decided to give away a report to receive a subscribers email address, you could include the eCover graphic that you either made yourself or hired a graphic designer to produce.
It is important that your headline causes your visitors to want to sign up to begin to receive information concerning your offer.
Lets say you are offering an 8-page report on the avoidance of database design mistakes that could jeopardize your project and maybe your career, your headline might be:
"Are you aware that by avoiding these simple coding mistakes - You will be assured of a better chance of success? By following the advice in this eye-opening free report you can avoid failure and even dismissal from your project or employment!".
Now is a good time to add some short text that entices the reader to think more about your offer. This can be a paragraph or maybe two of text or even quick bullet points that describes what it is that you are giving away free.
At this point in your page construction procedure you can create a list in your autoresponder and copy the code from the designated area. To complete this task, just paste the code for the form into the HTML area.
You have now reached the conclusion of building you squeeze page. Now you need to test it. So, save the file and upload it to its proper location and begin sending some traffic to it. Check all of the expected outcomes including the test-email address captured by your autoresponder.
This new landing page - that you have carefully created - can also substitute as a lead into your affiliate marketing products. Your effort has multiplied your future possibilities of use since you can now conduct any number of AdWords campaigns with this same squeeze page.
There are many ways to supplement your income but all of them
require that you pick up a few tips on how to market and promote
yourself in the information technology business. Along those lines, here
are two guides that will add to your knowledge of IT and help you
succeed in starting and maintaining your own online business. One is GPS Business Software and the other is iPad Product Creation
Aucun commentaire:
Enregistrer un commentaire