How to Create Your First Set of Low-Ticket Products

The first thing you should do is determine what I call your "entry products". You're going to choose 6 of them. Now, I'm using the number 6 because I believe that's a good foundational place. You can start with 1 product. You can start with 25. However, you don't need more than 6. You probably don't need more than 4. But, you need more than 1. You need more than 2. So, I like 6. I think 6 entry level products is a good foundation.
Now that might be scary for you. Maybe you think it takes 90 days to a year to create one product. So creating 6 products might take 6 years. You won't think that after we get done.
Finding the Product Topics
I'm assuming that you know the niche information you need to create your product, and you're going to determine what are 6 topics that people need help with in your niche. If you don't know what those topics are, you go online to the various forums, you go to the search engines to find more - find any place that people in your niche hang out, go in there and ask people what they're looking for. In fact, if you look for what they're already asking in those forums, you will find out what people need that's not being marketed correctly.
Here's the thing, if somebody's asking about it in the forum, that means they don't know where to get the information. If they don't know where to get the information, then, there's a hole. There's a vacuum that you can fill by creating a product that answers that need.
Creating Each Product
So, you're going to start out with 6 needs.
What you're going to do, is for each one of these needs, you're going to record 1 to 2 hours of information. This is going to be targeted information. It specifically targets that niche information. It specifically teaches, just like I'm teaching you right now. It's going to teach your buyers exactly what they need to know.
Make these 1 to 2 hour segments need to be detailed. They need to give people more information than they're able to gather by surfing for free online. They need to go into detail, and they do not need to have lots of fluff.
Create Concise, Powerful Products
I want to stress this because I know in that creating a 1 to 2 hour entry level product, you're going to think maybe your competitor has a 10 hour product. But, if you buy that 10 hour entry-level product and listen to it you'll find that there's a lot of fluff. That, out of 10 hours, there's only 1 to 2 hours of genuine information.

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