As Spanish speakers with ties to growing Latin American markets,
we are in a unique position to extend the reach of our Internet business
to the countries which we left. In so doing, we not only help our small
business grow, but we also lead the way in promoting Internet business
in our countries of origin.
While of course a successful Internet business needs a strong website and online brand with a Latin flavor, this is no longer enough to get noticed in the expanding world of the Spanish speaking Internet. Social media and search engine marketing are absolutely essential, even for the smallest home business that is just beginning to use the Internet.
Spanish speakers are using the major Internet social media sites more and more frequently, and niche Latin American sites have established themselves as well. It is important that a small business use these sites to truly interact with the potential audience for its products and services, in a way that makes it clear that even though you are in the United States, you are a part of the same culture and the same world as those who live in your country of origin.
Stay abreast of the latest trends in the segments of the market you wish to reach; read the news from your home country on a regular basis and keep up with music, fashion and popular culture as well. Then, when you post to your social media profiles and pages, you can reach your audience as someone who is a part of what they are part of. Even if your business is a small home business, your audience will feel that they are dealing with someone like them who has made it big in America, and they will respect you accordingly.
Search engine marketing must be carried out so that your business gets top rankings in a Spanish and English language search for all of the localities that you want to reach. If you are targeting your home city or country, make sure that you find an expert who can ensure that your site will show up at the top of listings for your product and service in that location.
The Internet truly can unite Hispanics in the United States with our homeland markets, as we combine our American experience with our shared Latino culture to grow as the Internet grows in Latin America.
While of course a successful Internet business needs a strong website and online brand with a Latin flavor, this is no longer enough to get noticed in the expanding world of the Spanish speaking Internet. Social media and search engine marketing are absolutely essential, even for the smallest home business that is just beginning to use the Internet.
Spanish speakers are using the major Internet social media sites more and more frequently, and niche Latin American sites have established themselves as well. It is important that a small business use these sites to truly interact with the potential audience for its products and services, in a way that makes it clear that even though you are in the United States, you are a part of the same culture and the same world as those who live in your country of origin.
Stay abreast of the latest trends in the segments of the market you wish to reach; read the news from your home country on a regular basis and keep up with music, fashion and popular culture as well. Then, when you post to your social media profiles and pages, you can reach your audience as someone who is a part of what they are part of. Even if your business is a small home business, your audience will feel that they are dealing with someone like them who has made it big in America, and they will respect you accordingly.
Search engine marketing must be carried out so that your business gets top rankings in a Spanish and English language search for all of the localities that you want to reach. If you are targeting your home city or country, make sure that you find an expert who can ensure that your site will show up at the top of listings for your product and service in that location.
The Internet truly can unite Hispanics in the United States with our homeland markets, as we combine our American experience with our shared Latino culture to grow as the Internet grows in Latin America.
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