The underlying concepts in the affiliation between content
writing, marketing and search engine optimization (SEO), seem to be new,
but they are not. Today, the main driver of SEO is to write valuable
quality content for the customer. The written pages on a website that
are useful, entertaining, or helpful, which must be unique and desirable
to a target market, are what is referred to as quality content. That
notion sounds a lot like what marketing has been doing for centuries,
which is to attract attention by providing entertaining, useful, or
helpful information to consumers.
The very definition of marketing is to differentiate and be desirable to a target market.
The strongest quality owned by marketing, traditionally, is in providing helpful information in an entertaining fashion. Proctor & Gamble Co. (P&G) is a great example of a company that has provided useful information about their products in an entertaining way. For instance, I've seen P&G commercials featuring a woman mopping the floor with their product, demonstrating how useful and helpful it is. The commercial is made entertaining with graphics, humor, visual aesthetic appeal and more.
Content writing builds on marketing by providing content directly related to a product or service and also providing content auxiliary in nature. The value of content marketing is it can provide a lot more information at a much lower cost, because of the means of distribution, such as a website, blog, or through social media.
The competition in SEO has prodded many to write high quality content, because a website will have a very difficult time ranking at the top of search results without it. Top search engines, like Google and Bing, emphasize that marketing SEO professionals should focus efforts on being customer-centric.
Experienced marketing professionals know customer-centricity is nothing new. When relationship marketing first became a topic in the 1990's, the emphasis was on providing quality, unique value, and customer service. To bridge the gap on communication and expectations between the customer and the company but to do it in a notable manner across various touchpoints. The idea was to close the 'quality gap' between customer perceptions and what they actually get.
The best content writing accomplishes this by providing information which is unique to the product or service offered by that particular business, in addition to being helpful to the target market. Quality content writing extends great customer service by being easily accessible, answering frequently asked questions, and making it easy for a prospect or customer to find the information they need about a product, service, or business.
The very definition of marketing is to differentiate and be desirable to a target market.
The strongest quality owned by marketing, traditionally, is in providing helpful information in an entertaining fashion. Proctor & Gamble Co. (P&G) is a great example of a company that has provided useful information about their products in an entertaining way. For instance, I've seen P&G commercials featuring a woman mopping the floor with their product, demonstrating how useful and helpful it is. The commercial is made entertaining with graphics, humor, visual aesthetic appeal and more.
Content writing builds on marketing by providing content directly related to a product or service and also providing content auxiliary in nature. The value of content marketing is it can provide a lot more information at a much lower cost, because of the means of distribution, such as a website, blog, or through social media.
The competition in SEO has prodded many to write high quality content, because a website will have a very difficult time ranking at the top of search results without it. Top search engines, like Google and Bing, emphasize that marketing SEO professionals should focus efforts on being customer-centric.
Experienced marketing professionals know customer-centricity is nothing new. When relationship marketing first became a topic in the 1990's, the emphasis was on providing quality, unique value, and customer service. To bridge the gap on communication and expectations between the customer and the company but to do it in a notable manner across various touchpoints. The idea was to close the 'quality gap' between customer perceptions and what they actually get.
The best content writing accomplishes this by providing information which is unique to the product or service offered by that particular business, in addition to being helpful to the target market. Quality content writing extends great customer service by being easily accessible, answering frequently asked questions, and making it easy for a prospect or customer to find the information they need about a product, service, or business.
It goes without saying, that to be the best quality content
writer, it is essential to be experienced and perform exceptionally well
at marketing. A quality content writing guru who specializes in online
marketing and SEO, from Word Pro Magne, wrote this article. At Word Pro
Magne, I produce Magnetized Writing™.
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